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天 然

Natural

纯 净 • 美 味

Pure • Delicious
美国阿拉斯加海产市场协会
Alaska Seafood Marketing Institute
ASMIASMI Introduction
ASMI Introduction Purity of Alaska RFM

Alaska Seafood Marketing Institute

The Alaska Seafood Marketing Institute (ASMI) was created in 1981 by the state of Alaska, and is a public-private partnership between, and funded by the Alaska seafood industry and the state. ASMI promotes Alaska seafood throughout the U.S. and in 30 countries across the globe. ASMI also provides promotional materials, education, and training to the seafood industry covering many topics such as food safety and quality assurance practices.


Duties of the Alaska Seafood Marketing Institute

The Alaska Seafood Marketing Institute is a marketing organization with the mission of increasing the economic value of the Alaska seafood resource through:
• Increased positive awareness of the Alaska Seafood brand;
• Collaborative marketing programs that align ASMI and industry marketing efforts for maximum impact within the food industry;
• Long-term proactive marketing planning;
• Quality assurance, technical industry analysis, education, advocacy and research;
• Prudent, efficient fiscal management;
• Championing the sustainability of Alaska's seafood harvests resulting from existing Alaska fisheries management imperatives. (State of Alaska Constitution, the Halibut Act, and Magnuson-Stevens Fishery Management and Conservation Act).

Purity of Alaska

Alaska is located in the northwestern corner of the North American continent, bordering Canada to the east, and surrounded by the Arctic Ocean, Bering Sea and the North Pacific. It is the largest state in the United States with a unique geography that has helped preserve its treasured land and seas. With 34,000 miles of rugged coastline, there's no greater origin for seafood than Alaska, which has become the world's largest and richest commercial fisheries base.

RFM

The Alaska Responsible Fisheries Management (RFM) Program was developed in 2010 to offer seafood buyers and sellers a credible, cost effective choice in seafood certification. It is a comprehensive certification program founded on the strongest and most widely acknowledged international standards and practices. Based on United Nations Food and Agriculture Organization (FAO) criteria, it is one of the few programs accredited under the International Organization for Standardization (ISO) code.


In addition, RFM has a complete Chain of Custody program, providing assurance to buyers that RFM-certified fish can be traced through the supply chain back to its origin — a certified fishery.

The Alaska RFM Program is owned and managed by the Alaska Seafood Marketing Institute (ASMI).